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TIRELESS: Key Principles that Drive Success Beyond Business School


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"Timeless tips on business success. A must-read for entrepreneurial-minded executives." —Howard Behar, President of Starbucks (retired) What is it that makes someone a success in business? What drives an individual to create success? Is it being hit by a “lucky stick” or is it something else? Lorenz started from nothing, a common theme, but founded two companies, ran them successfully and sold them to Fortune 500’s. In this book he explains exactly how you can do it, no matter where you are in your business today. Your next decision could dictate the trajectory your business takes. How you spend your time, and the decisions you make all matter. You will enjoy learning from real-life stories helping you see opportunities right in front of you – the opportunities that so many others fail to see. If you do not take action on building your knowledge base, then nothing happens. Get inspired, see hidden opportunities, and learn from true business stories that aren’t taught in business school. This book is a must-read for every business owner that is determined to win.

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